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Posicionamiento : la batalla por su mente /

Ries, Al

Posicionamiento : la batalla por su mente / por Al Ries y Jack Trout - México : McGraw-Hill, 1981 - xiv, 263 p.

Subjects--Topical Terms:
PUBLICIDAD--ASPECTOS PSICOLÓGICOS
PROPAGANDA COMERCIAL--ASPECTOS PSICOLÓGICOS

Dewey Class. No.: 659.1019 R559p

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