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Mercadotecnia : conceptos y prácticas modernas /

Schoell, William F.

Mercadotecnia : conceptos y prácticas modernas / William F. Schoell y Joseph P. Guiltinan - México : Prentice/Hall Hispanoamericana, 1991 - xxv, 822 p.

Subjects--Topical Terms:
MERCADOTECNIA--ADMINISTRACIÓN
ORGANIZACIÓN DE VENTAS

Dewey Class. No.: 658.8 S368m

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