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Toma de decisiones en mercadotecnia : un enfoque a la construcción de modelos /

Lilien, Gary L.

Toma de decisiones en mercadotecnia : un enfoque a la construcción de modelos / Garu L. Lilien y Philip Kotler - México : CECSA, 1990 - 647 p.

Subjects--Topical Terms:
MERCADORECNIA--ADMINISTRACIÓN

Dewey Class. No.: 658.8 L728t

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