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La guerra del marketing /

Ries, Al

La guerra del marketing / Al Ries, Jack Trout - México : McGraw-Hill Interamericana, 2006 - viii, 224 p. : il.

"Edición conmemorativa vigésimo aniversario"

ISBN: 970-10-5875-5

Subjects--Topical Terms:
MERCADOTECNIA
PUBLICIDAD

Dewey Class. No.: 658.8 R559g

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