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Comportamiento del consumidor /

Schiffman, León G.

Comportamiento del consumidor / León G. Schiffman, Leslie Lazar Kanuk - 10a ed. - Naucalpan de Juárez [Méx.] : Pearson Educación de México : Prentice Hall, 2010 - 1 v. (en varias paginaciones)

ISBN: 978-607-442-969-5

Subjects--Topical Terms:
CONSUMIDORES
MERCADOTECNIA

Dewey Class. No.: 658.8342 S333c 2010

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