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Mercadotecnia : publicidad y relaciones públicas /

Lerma Kirchner, Alejandro

Mercadotecnia : publicidad y relaciones públicas / Alejandro Lerma Kirchner - México : Gasca, Sistemas de Información Contable y Administrativa Computarizados, 2004 - 195 p. - mercadotecnia 5 .

ISBN: 968-5172-90-0

Subjects--Topical Terms:
MERCADOTECNIA
PUBLICIDAD

Subjects--Geographic Terms:
PROPAGANDA COMERCIAL

Dewey Class. No.: 658.8 L6164m-r

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