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Comportamiento del consumidor y estrategia de marketing /

Peter, J. Paul

Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson - 7a. ed. - México : McGraw-Hill Interamericana, 2006 - xxiii, 578 p. : il.

ISBN: 970-10-5632-9

Subjects--Topical Terms:
CONSUMIDORES
MERCADOTECNIA

Dewey Class. No.: 658.834 P478c 2006

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