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Fundamentps de marketing /

Lamb, Charles W.

Fundamentps de marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel - 4a. ed. - México : Thomson Learning, 2005 - xxvi, 590 p. : il.

ISBN: 970-686-439-3

Subjects--Topical Terms:
MERCADOTECNIA
PUBLICIDAD

Dewey Class. No.: 658.8 L218f 2005

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