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Canales de marketing y distribución comercial : un enfoque de administración de relaciones /

Pelton, Lou E.

Canales de marketing y distribución comercial : un enfoque de administración de relaciones / Lou E. Pelton, David Strutton, James R. Lumpkin - 2a. ed. - México : McGraw-Hill Interamericana, 2005 - xxiii, 580 p.

ISBN: 970-10-5089-4

Subjects--Topical Terms:
PUBLICIDAD
PROPAGANDA COMERCIAL

Dewey Class. No.: 659.19 P392c 2005

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