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Comportamiento del consumidor /

Schiffman, León G.

Comportamiento del consumidor / León G. Schiffman, Leslie Lazar Kanuk - 8a. ed. - Naucalpan de Juárez [Méx.] : Pearson Educación de México, 2005 - 1 v. (en varias paginaciones)

ISBN: 970-26-0596-2

Subjects--Topical Terms:
CONSUMIDORES
MERCADOTECNIA

Dewey Class. No.: 658.834 S333c 2005

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