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Plan de mercadotecnia /

Cohen, William A.

Plan de mercadotecnia / William A. Cohen - 3a. ed. - México : Compañía Editorial Continental, 2004 - xx, 400 p.

ISBN: 970-24-0599-8

Subjects--Topical Terms:
MERCADOTECNIA
ADMINISTRACION DE EMPRESAS
VENTAS, PROMOCION DE

Dewey Class. No.: 658.8 C678p 2004

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