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Comportamiento del consumidor : construyendo estrategias de marketing /

Hawkins Del I.

Comportamiento del consumidor : construyendo estrategias de marketing / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 9a. ed. - México : McGraw-Hill Interamericana, 2004 - xxiv, 758 p. : il.

Incluye 1 disco compacto

ISBN: 970-10-4466-5

Subjects--Topical Terms:
CONSUMIDORES
MERCADOTECNIA

Dewey Class. No.: 658.834 H393c 2004

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