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Fundamentos de marketing /

Stanton, William J.

Fundamentos de marketing / William J. Stanton, Michael J. Etzel , Bruce J. Walker - 13a ed. - México : McGraw-Hill Interamericana, 2003 - xxi, 764, 22, 2 p. :il.

Incluye 1 disco compacto

ISBN: 970-10-3825-8

Subjects--Topical Terms:
MERCADOTECNIA

Dewey Class. No.: 658.8 S792f 2004

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