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El arte de la identidad : creación y manejo de una identidad corporativa exitosa /

Rowden, Mark

El arte de la identidad : creación y manejo de una identidad corporativa exitosa / Mark Rowden - México : McGraw-Hill Interamericana, 2003 - ix, 222 p.

ISBN: 970-10-4253-0

Subjects--Topical Terms:
PUBLICIDAD
MERCADOTECNIA

Dewey Class. No.: 659.13 R877a

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