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Fundamentación del anuncio publicitario : génesis del anuncio /

Beltrán y Cruces, Raúl E.

Fundamentación del anuncio publicitario : génesis del anuncio / Raúl E. Beltrán y Cruces - México : Trillas, 2003 - 172 p.

ISBN: 968-24-6869-8

Subjects--Topical Terms:
PUBLICIDAD
PROPAGANDA COMERCIAL

Dewey Class. No.: 659.1 B453f

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