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Fundamentos de marketing /

Kotler, Philip

Fundamentos de marketing / Philip Kotler, Gary Armstrong - 6 - México : Pearson Educación de México, 2003 - xv, 589, [68] p. :il.

[apendice 4, notas 20, glosario 8, creditos 2, indice 24] Incluye 1 disco compacto

ISBN: 970-26-0400-1

Subjects--Topical Terms:
MERCADOTECNIA

Dewey Class. No.: 658.8 K87c 2003

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