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Administración de la mercadotecnia /

Czinkota, Michael R.

Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe - 2 - México : International Thomson, 2002 - xxv, 600 p.

ISBN: 970-686-045-2

Subjects--Topical Terms:
MERCADOTECNIA--ADMINISTRACION

Dewey Class. No.: 658.8 C998a 2002

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